Don't ruin your roll-up banner
Roll-up banners are increasingly popular due to the fact
that they are so easy to set up and move around. You have most probably seen a
banner not only at trade shows and exhibitions but also in retail environments.
Some of their quite quirky applications include being in receptions,
conferences, bars and restaurants. Businesses are catching on to the fact that
they are visually impressive and do wonders for marketing.
What lets roll-up banners down are the companies who print
banners out on the wrong materials. Although these types of banners are
cheaper, this is not an economical save. Cheap often means a low quality
product and this is especially the case when it comes to the banner industry.
Buying such a product will diminish the banner’s effectiveness.
The types of materials used for roll-up banners varies
from PVC vinyl, synthetic paper PVC or polyester fabric. There are printing
companies who will tell you that printing a roll-up banner on PVC will do your
banner no harm. The reason why you should avoid these types of materials is
because they will inevitably curl after a period of time.
Now for the bit of science explaining why … Most PVC materials
have a double or triple layer of PP or PVC. One of these layers will have your
image printed on and the other is the backing. These layers after some time
will start to shrink, but not at the same rate, which is why the edges start to
curl outwards or inwards.
Another reason for the curl in PVC materials is the ink
used. When printing a banner in ninety-eight percent of cases a solvent based
ink will be used, which can alter the make-up of the material that it has been
printed to. The best analogy to use here is to think of the ink as “biting” into
the surface so that it sticks to it.
The best type of material to use is a polyester based one.
Opal Jet is a polyester material, which delivers exceptional printing quality.
The surface has been optimised so that the colour is maximised and ultra-sharp
images are created. If you have a bigger budget you may want to upgrade to a
premium rollup banner which has a matt grey coating acting as a stoplight
barrier. The coating of the banner has anti-curl and anti-static properties.